Having a website is compulsory for all businesses in this day and age. Having one that’s well-designed and can be intuitively navigated can be the difference between sale or no sale. We talk you through the thinking behind UX design and the reasons why you should work with us on making sure that your website does what you want it to do, and in a way that converts and gives you a good return on your investment.
It might sound like a ridiculous question – everyone needs a website, right? But if you know anything about branding, you’ll know that every touchpoint, every experience of engaging with your brand that a customer has, contributes to their idea of who you are and just how much they can trust you. That’s why you need to know exactly what you want your website to do before you start designing it, and that’s also why this will be the very first question we help you to figure out the answer to when we embark on a website-building adventure with you. We’ll help you navigate all your priorities and goals to ensure that we can help your customers navigate your story and services in a clear, intuitive way.
For many businesses, a website’s main purpose is to showcase their products or services, often even to sell them. But there’s potentially a lot more to this virtual shop window of yours. A great website helps to generate leads and even identify strong leads among a huge number of weaker ones. A website can also function more as a business card, or as a source of information and advice. Whatever you need your site to do, it will impact on the customer journey from a landing page to another relevant web page, and it needs to be designed with that journey in mind. That’s what user experience, or UX, is all about.
A website that’s lacking in UX qualities can feel awkward, unpleasant and frustrating. Worst case, it can be hard for users to get around it at all. More than just make customers associate your brand with that feeling of things not being done right, it will likely lose you sales and continued custom. That sense of doubt as a user clicks their way around your website to find the information they need can be the final straw that makes them give up and decide never to return. UX is simply too important not to get it right. From design elements to navigation and calls to action, we help you perfect the user experience.
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If done right, the experience of navigating a website is pretty much invisible. It should be intuitive enough that a user doesn’t need to think about where to go or question whether they’re going the right way; it should just unfold and allow them to experience your brand and get excited about ordering a service or product. Many of us have opinions of different types of layouts and design styles, but for most of us, it’s hard to distinguish these personal preferences from functionality and brand consistency with regards to specific audiences and brand contexts. Don’t design a website based on gut feeling and personal taste – get a qualified, experienced UX designer on board.
Having worked with words for over a decade, we know the difference good storytelling can make – and we know just how to get it right. We’re skilled in putting it all together and incorporating your story into a website that flows well and takes your customers where they want to go. We put together words that suit the design and purpose of a site, all seamlessly integrated – and more than just write the copy, we can translate and localise it for you as well! Why not work with us on creating an e-book too, as the centrepiece of your site?
If you’re not going to build and design your website properly, you might as well not do it at all. When the time comes, put the time and effort in and make sure that your online shop window both wows and instils trust. We’ll work closely with you all the way from idea to finished product, and with a team of highly skilled, experienced creatives, there’s almost nothing we can’t do for you. We look forward to helping you give your brand a digital facelift that web users will love.
Our website & UX design experts can tailor the right quality content for your campaign and audience, get in contact now to book your free consultationBook your free consultation